Tue, 20 December 2016
Inspiring a Region
Introducing Karina LeBlanc and the Pond-Deshpande Centre
We here at the Boiling Point Podcast spend a lot of time discussing triple bottom line businesses, but the question becomes where can I find out how to get involved in this emerging sector of socially minded businesses? This week’s guest has just the organization for you to check out.
Karina LeBlanc is the executive director of the Pond-Deshpande Centre based out of the University of New Brunswick. Entrepreneurs Gerry Pond, Jaishree Deshpande, and Gururaj Deshpande founded the centre with a mission to act as a catalyst to grow and support a stronger culture of innovation and entrepreneurship in Atlantic Canada. Beyond this, the Pond-Deshpande Centre seeks to simulate young people (and young-minded people) to become active and engaged change makers and leaders in the emerging business-for-good ecosystem. When Karina came on board as the executive director, she already had experience in the Fortune 500, startup, and non-profit space. She decided to take a 90-day “listening” tour to understand how the centre could assist the province and the region. From that tour, she learned that too often young people were disconnected from the concept of becoming an entrepreneur and there was little to no conversation about being a social entrepreneur. Since then, the centre has produced over 100 alumni and has been the catalyst in New Brunswick recent business boom.
Check out this week’s episode to learn how you could take the same practices to your region.
In this episode
Mon, 12 December 2016
WTF – Willing to Fail
Introducing Brian Scudamore, 1-800-GOT-JUNK? and O2E Brands
Sometimes great businesses are developed out of necessity, like when you need to make enough extra cash to pay for college. This is the situation that this week’s Boiling Point guest, Brian Scudamore, found himself in and the result is a group of businesses that have revenue of a quarter billion dollars.
Brian is the founder and CEO of O2E brands, a collection of four businesses that focus on home services including: 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, YOU MOVE ME, and SHACK SHINE. When Brian was 18 years old, he needed to find a way to pay for college. He was in his car in the drive thru of a McDonald’s one fateful day when he noticed an old, beat up pickup truck that was hauling junk and thought that would be a great way to pay his way. In his travels he noticed the same type of beat up pickup with junk in the back in every city he went to but there was no brand leading the way. In 27 years, Brian has created that brand by offering exceptional customer service with clean logoed trucks and by giving his franchisees the ability to fail and learn from their mistakes.
Check out this inspiring episode of the Boiling Point to see how you could make the most of your circumstance to create something epic.
In this episode
Mon, 5 December 2016
Cutting Through the Noise
Introducing JP Shoiry and Republik
If you spend any time on social media it would seem that everyone is out there trying to deliver a message. For those of us who are on the web trying to market a product or a service it can be difficult to cut through the noise so that our post gets noticed. When you need your message to stand out above the rest your best route might be to get advice from someone like today’s Boiling Point guest.
JP Shoiry is the chief of content strategy and a partner at Republik, a digital brand editorial agency specializing in social media, content, and influencer marketing. JP and his partner acquired Republik a little while back and have since repositioned the company toward content and influencer marketing. JP knows that in a world that anyone could potentially be a content marketer in order to cut through the noise you need to be valuable to your audience and you need to understand the type of content you are working with and how best to promote it through the ever-evolving social media landscape.
Check out this episode of the Boiling Point to see how you could strategize to cut through the noise with your marketing effort.
In this episode