Mon, 15 June 2015
Bring on the Business Sustainability
Introducing Nick Aster
For too long sustainability was a niche topic discussed mostly by activists. However, now there seems to be a shift in the tides where business is coming to the table to make a real impact. One of the reasons for this is due to the hard work of people like our guest this week on the Boiling Point, Nick Aster.
Nick is the founder of TriplePundit.com, which is an online business sustainability publication he started as a passion project around 10 years ago. After completing on of the first MBA programs in the subject of business sustainability, Nick wanted to get the word out on all he had learned and on some exciting people. Five years later, Nick was able to quit his former job and work TriplePundit.com full time.
Nick has seen the evolution of business sustainability from a niche topic to a cautious optimism as large corporations are starting to buy in and make their own impacts. No longer does it seem that business sees activists as agitators, but now collaborators toward a better world and increased profitability. Sure, for some of these companies it might be just great PR or lip service, but more often then not these companies are taking the issue seriously.
In this episode