Mon, 13 July 2015
The Business of Art
Introducing Kate Wallace
Artists and entrepreneurs have more in common than what would be perceived from the outside. Both have to be creative, industrious, and freethinkers. However, often times there is a separation from the arts community and the business community. There is often even separation within specific artists within a community. Kate Wallace is the type of person that likes to break down these walls and connect artists to artists, artists to the business community, and artists to society in general.
Kate is the executive director of Artslink NB, an organization that was founded to bridge connections for artists in New Brunswick. There is a lot that artists can learn from entrepreneurs and vice versa. Sometimes solutions to business problems need a creative angle and artists need the money from commissioned pieces from the business world.
One thing Artslink NB is doing to help artist become financially independent with their work is by offering a pilot program called the Catapult Arts Accelerator. Taking a hint from the tech world, the accelerator offers advice and business skills to artists that can help them reach new markets and further their practice. Artists don’t often use the word “customers” and, in fact, the thought of commercializing their work makes many artists feel like they are selling out. This is just not the case. All through history artists have been commissioned by the wealthy to make pieces in homage them, their families, or their businesses. However, when the business side of an artist’s operation is nailed down, the truth is creativity can flourish and the moniker of the “starving artist” need not apply.
In this episode