Wed, 30 September 2015
Prepare to be Civilized
Re-introducing Derek Riedle
Sometimes you come up with an idea that is so timely that you feel you must seize your opportunity. Derek Riedle had one of these eureka moments recently, but did not sit by and wait for someone else to grab the opportunity. Derek is the head of Revolution Strategy and also the co-producer (along with our own Greg Hemmings) of Hemmings House’s new series, “The Real Houses of…” However, Derek’s new idea had him so excited that he went from concept to launch in a half of a year.
Derek saw a disconnect between the way that cannabis culture was being expressed in popular media and the true face of the people that partake. The stereotype of the lazy, slacker pot smoker doesn’t reflect on millions of successful, motivated people that use cannabis recreationally. While there has been content developed for the cannabis community, Derek saw a void for the millions of upscale, high income, educated and profession smokers. So, starting last week Derek and his team launched Civilized, which provides content for the elevated cannabis culture. The online publication doesn’t just discuss cannabis however; there are articles about travel, business, entrepreneurialism, science and technology as well because the elevated cannabis culture doesn’t define themselves by what they smoke.
Check out this week’s bonus episode to find out how you to can become Civilized.
In this episode