Mon, 14 March 2016
From Consuming to Sharing
Introducing Kelly Lawson and ELLA
We have all heard the comment from the closest, “I have nothing to wear.” In fact, the average American woman spends approximately $300 per month on fashion items. In less than a month, 51% of these items go unworn or unused. This means that women are making a fashion investment of $250,000 in their lifetime without any type of return of investment. This week’s boiling point guest, Kelly Lawson, is seeking to change the trend and connect like-minded women by way of their closets.
A short time ago, Kelly took an idea that she had been toying with for some time and developed the iPhone app, ELLA. With ELLA, women can sell their unused or slightly used clothing for cash. With $50 billion in nearly new items sitting in US closets every year there is a lot to choose from. Not only are you helping out a fellow woman by purchasing from them, but you also help the environment so that all of these items don’t end up in a landfill. Check out this week’s Boiling Point to see how you or your loved one could make some money or perhaps find a great deal on a fashionable item.
In this episode
- The ELLA APP Video