Mon, 4 April 2016
The Importance of Choosing Your Words
Introducing Deb Hatcher and A to Z Wineworks and REX HILL
The English language is a beautiful thing, full of flexibility and choice. However, often we don’t truly think about the words we choose in everyday conversation and the result can often send a message or convey a tone we didn’t intend. Many of our words have been turned into “double-speak” meaning language that disguises or distorts our true meanings. A great example is the word “downsizing” instead of using a word like layoffs. Then you consider militaristic, mechanical, or sporting terms that have been corrupted and put into regular language, including a B Corp favorite, “impact”.
Deb has a beautiful worldview on the language of business and she suggests we should be more thoughtful with our choice of words. Deb is the founder of A to Z Wineworks, the largest producer of high quality pinot noir in the Pacific Northwest. Deb's sense of wonder and humor bring playfulness to A to Z but her expectation of excellence is most influential. Deb is serious about the words used in business and how it can affect company culture and how we relate to one another.
Check out this week’s Boiling Point to see how you can enhance your communication and say what you truly mean.
In this episode