Mon, 5 September 2016
Best FOR the World
Introducing Bryan Welch and B The Change Media
Those of you who are repeat listeners of the Boiling Point know about the swelling B Corp movement and how it uses business as a catalyst for doing good in the world. This week’s guest, Bryan Welch, has a plan to spread the word of this movement even further with his new company B The Change Media.
Bryan has made a career in magazine publishing since the mid-70s. During his career he transformed a declining publisher of two rural-lifestyle magazines to a dynamic, growing multi-media company with 9 magazine titles and numerous websites and ancillary products with millions of readers. Bryan first got the idea for telling stories about businesses doing good in the world about ten years ago, but at the time it was hard to distinguish companies with genuine commitments versus those making marketing plays. However, the introduction of the B Lab assessment tool gave him objective evidence in order to proceed with his plan.
While other magazines on business assess companies on their ability to rapidly acquire wealth through lists like the “Fortune 500”, Bryan is currently working on his own designation, “Best for the World”.
Learn all about B The Change Media and Best for the World in this week’s edition of the Boiling Point.
In this episode