Mon, 20 July 2015
Increase Profit with Sustainability
Introducing Bob Willard
When it comes to making your business more sustainable, it really doesn’t matter what your motivation is. It would be nice to think that entrepreneurs are making decisions on sustainability for altruistic reasons, but in business, often the bottom line is what matters. Regardless of reasoning, the important thing for our planet is that the right decisions are being made and that those decisions can actually increase your profits substantially.
Bob Willard is a man leading the charge to get businesses on track with sustainability and showing them how these efforts will make them more money. Bob spent over three decades with IBM Canada before taking early retirement to begin his second career as a speaker and author. During the majority of his career at IBM, Bob was blissfully ignorant to the issues with sustainability until there was a proposal to open a water treatment plant near a nuclear generation station in his home community. In his attempts to change the plan for the water treatment plant, Bob realized how many big issues that were out there to tackle and he knew that it would require the expertise of business to make the biggest positive impact. Bob started and finished a part time master’s degree at the University of Toronto, and for his masters paper he took on a subject his professors didn’t think existed… a business case for sustainability.
Bob has since came out with his book, Sustainability Advantage and now speaks around 100 times a year. His suggestions can conservatively increase profits for almost any company around 50-80% within three to five years just by doing things that other companies have already done. By doing nothing, you could jeopardize your current profits by about 35%. Listen to this week’s episode to get your company on track and future fit.
In this episode
Mon, 13 July 2015
The Business of Art
Introducing Kate Wallace
Artists and entrepreneurs have more in common than what would be perceived from the outside. Both have to be creative, industrious, and freethinkers. However, often times there is a separation from the arts community and the business community. There is often even separation within specific artists within a community. Kate Wallace is the type of person that likes to break down these walls and connect artists to artists, artists to the business community, and artists to society in general.
Kate is the executive director of Artslink NB, an organization that was founded to bridge connections for artists in New Brunswick. There is a lot that artists can learn from entrepreneurs and vice versa. Sometimes solutions to business problems need a creative angle and artists need the money from commissioned pieces from the business world.
One thing Artslink NB is doing to help artist become financially independent with their work is by offering a pilot program called the Catapult Arts Accelerator. Taking a hint from the tech world, the accelerator offers advice and business skills to artists that can help them reach new markets and further their practice. Artists don’t often use the word “customers” and, in fact, the thought of commercializing their work makes many artists feel like they are selling out. This is just not the case. All through history artists have been commissioned by the wealthy to make pieces in homage them, their families, or their businesses. However, when the business side of an artist’s operation is nailed down, the truth is creativity can flourish and the moniker of the “starving artist” need not apply.
In this episode
Mon, 6 July 2015
Your Path will Emerge
Introducing Kyle Parsons
Looking toward the future, the paths our life takes doesn’t necessarily seem to be interconnected. However, with the right attitude and openness to new experience we can often look backward and see how our completely unrelated experiences have been linked to a present outcome. Call it serendipity, fate, happenstance, or destiny, we often find that indirect roads from point A to point B seem to come about
This is just like the story of Kyle Parsons and his company Indosole. This San Franciscan had previously interned at New Balance shoe company, worked in surf shops managing the sandals section, and had spent time working at a recycling plant in the east coast. Somewhat unrelated right? However, Kyle’s disjointed experiences seemed to gel during a family surf trip to Bali back in 2004 when he was on the hunt for a fresh pair of sandals.
Coming upon a local market, Kyle saw a really cool pair that was made by local artisans. The unique thing about these sandals was that the bottoms were made from recycled motorcycle tires. They weren’t the most comfortable, but they were stylish and cool, and upon further research Kyle found out that tire waste was a huge problem in Indonesia. His past experiences and a chance meeting got the gears grinding in his mind and he returned to Bali in 2006 with the plan to start his own footwear company that would aid the environment, help out the people of Indonesia, and make him some money.
Kyle has since grown his B-Corp from receiving suitcase loads of footwear to container loads and has the goal to repurpose a million tires and keep them from adding to landfills. Check out this episode of Boiling Point to be inspired by the positive impacts you can make using your past experiences and the right attitude.
In this episode