Mon, 1 May 2017
Marketing Your Purpose
Introducing Anne Boyle, Polina Pinchevsky, and Round Peg.
The days of using Don Draper’s marketing style is over. No longer are we to believe that we are truly filling our “inner void” with a product. These days we are looking for more. We want our dollars to go to companies that are making an impact and have a true altruistic purpose. When socially responsible companies need to get their story to their customers, they need look no further than today’s Boiling Point guests.
Anne Boyle and Polina Pinchevsky are the head of Round Peg; a marketing company with the responsibility of showing consumers how each of their purchases can be an opportunity to help change the world. Round Peg works with socially conscious companies to tell their story and more importantly convey their purpose.
Check out this episode of the Boiling Point to see how you could use marketing as a force for good.
In this episode