Ever walk out of a meeting and think “What was that even about? How do I get that hour back?”. Unfortunately, a lot of us have been in that moment. Enter Elise Keith, CEO of Lucid Meetings, whose goal is to help businesses not just have better meetings, but to use meetings as a way of driving overall business success.

Our guest today, Mark Schaefer helped us to get our minds around the benefits of putting down some of the technology and finding the value of listening to clients to build strong human connections.

Mark has a fantastic bio, so much so that we broke our typical tradition of guests introducing themselves to take the time to read the highlights. He’s a globally-recognized speaker, educator, business consultant, and author. Mark even shared some of his thoughts on the future of podcasting before telling us about his new book, Marketing Rebellion: The Most Human Company Wins.
His latest book highlights the importance of building relationships and listening to your clients. With our close connections and love of the B Corp world, this subject hit home for us in a big way.

Asking for help as a business leader isn’t always an easy thing to do. Your ego might get in the way, or the kind of help you receive might not be what you wanted. This topic, along with many other leadership focused themes, appear in Michael Wallace’s book Motorcycle Metaphor, Leadership Lessons for the Progressive Organization.

Michael discusses with us the journey of his early career in sales to taking coaching certification that helped to change his perspective and give him the inspiration for his book. Dave and Greg both share stories from their own business experiences that related to Michael’s thoughts about getting help and allowing yourself to experience your success.